Fueling the Changing Face of Transportation.





Brand Strategy

Advertising & Conceptual Development

Marketing & Communications Strategy

Strategic Messaging & Positioning

Creative Production

Research, Measurement & Analysis

The Challenge

How do you wean the world off dirty, oil-based transportation and switch to a cleaner alternative like natural gas?

Strategic Decision

Create demand for their technology by marketing Westport like a car company.

The A-Ha Moment

Natural gas vehicles aren't the "next big thing" down the road. They're here now.

The Results

A self-described "Canadian IP company" is reborn as the pioneer in the development of natural gas engines