Fueling the Changing Face of Transportation.
Westport
Client
Westport
Services
Brand Strategy
Advertising & Conceptual Development
Marketing & Communications Strategy
Strategic Messaging & Positioning
Creative Production
Research, Measurement & Analysis
The Challenge
How do you wean the world off dirty, oil-based transportation and switch to a cleaner alternative like natural gas?
Strategic Decision
Create demand for their technology by marketing Westport like a car company.
The A-Ha Moment
Natural gas vehicles aren't the "next big thing" down the road. They're here now.
The Creative
The Results
A self-described "Canadian IP company" is reborn as the pioneer in the development of natural gas engines
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Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing.