Setting Ideas Free: From Boardrooms to Whiteboards
Inventing a new category of Intent-driven Networking for Cisco
Client
Cisco
Services
Strategic Messaging & Positioning
The Challenge
Align a global team so they can successfully launch the world’s next era of networking.
Strategic Decision
The A-Ha Moment
“Boo-yah! The answer’s in the room!”
The Solution
We led Cisco through a series of highly collaborative workshops with global team members drawn from inside and outside the company. Together, we identified five drivers to launch what was to become “The Network. Intuitive”:
*Positioning strategy by Mortar. “Network. Intuitive” execution by Teresa Alpert and the Ogilvy Group.
The Results
Our messaging helped drive global communications development. The launch of the Network Intuitive was one of the most successful in Cisco's history.
800+ ‘Network Intuitive’ related stories in 48 countries
62% of the top 50 publications ran ‘Network Intuitive’ pieces
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CONTACT
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Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing.