Setting Ideas Free: From Boardrooms to Whiteboards
Inventing a new category of Intent-driven Networking for Cisco
Client
Cisco
Services
Strategic Messaging & Positioning
![Case study challenge - Strategy by Mortar Creative Advertising San Francisco](https://www.mortaragency.com/wp-content/uploads/Strat_icon.png)
![Case study challenge - Strategy by Mortar Creative Advertising San Francisco](https://www.mortaragency.com/wp-content/uploads/Strat_icon.png)
The Challenge
Align a global team so they can successfully launch the world’s next era of networking.
Strategic Decision
The A-Ha Moment
“Boo-yah! The answer’s in the room!”
![creative-cisco](https://www.mortaragency.com/wp-content/uploads/creative-cisco.png)
![creative-cisco](https://www.mortaragency.com/wp-content/uploads/creative-cisco.png)
The Solution
We led Cisco through a series of highly collaborative workshops with global team members drawn from inside and outside the company. Together, we identified five drivers to launch what was to become “The Network. Intuitive”:
![Driver One: Business Networking Breakthrough. Position the new launch as the next-generation of connecting people and devices.](https://www.mortaragency.com/wp-content/uploads/cisco-01a-1-scaled.jpg)
![Driver One: Business Networking Breakthrough. Position the new launch as the next-generation of connecting people and devices.](https://www.mortaragency.com/wp-content/uploads/cisco-01a-1-scaled.jpg)
![Driver Two: Silence the Skeptics. Present Cisco as the solution to a problem that everyone else thinks is unsolvable.](https://www.mortaragency.com/wp-content/uploads/cisco-01b-1-scaled.jpg)
![Driver Two: Silence the Skeptics. Present Cisco as the solution to a problem that everyone else thinks is unsolvable.](https://www.mortaragency.com/wp-content/uploads/cisco-01b-1-scaled.jpg)
![Driver Three: Activate & Accelerate Value. Declare Cisco the core enabler of an organization's ability to produce real business value.](https://www.mortaragency.com/wp-content/uploads/cisco-01c-1-scaled.jpg)
![Driver Three: Activate & Accelerate Value. Declare Cisco the core enabler of an organization's ability to produce real business value.](https://www.mortaragency.com/wp-content/uploads/cisco-01c-1-scaled.jpg)
![Driver Four: The Authority on All-Things Network. Prove Cisco is the only one that can deliver the networking goods.](https://www.mortaragency.com/wp-content/uploads/cisco-01d-scaled.jpg)
![Driver Four: The Authority on All-Things Network. Prove Cisco is the only one that can deliver the networking goods.](https://www.mortaragency.com/wp-content/uploads/cisco-01d-scaled.jpg)
![Driver Five: Be Bold & Believe. Communicate the power and drive the message home with confidence.](https://www.mortaragency.com/wp-content/uploads/cisco-01e-1-scaled.jpg)
![Driver Five: Be Bold & Believe. Communicate the power and drive the message home with confidence.](https://www.mortaragency.com/wp-content/uploads/cisco-01e-1-scaled.jpg)
![The Network. Intuitive.](https://www.mortaragency.com/wp-content/uploads/cisco-02.jpg)
![The Network. Intuitive.](https://www.mortaragency.com/wp-content/uploads/cisco-02.jpg)
*Positioning strategy by Mortar. “Network. Intuitive” execution by Teresa Alpert and the Ogilvy Group.
![results-cisco](https://www.mortaragency.com/wp-content/uploads/results-cisco.png)
![results-cisco](https://www.mortaragency.com/wp-content/uploads/results-cisco.png)