Outsmarting Cancer with Intelligence
Varian: Intelligent Cancer Care™
Client
Varian
Services
Identity & Naming
Brand Strategy
Advertising & Conceptual Development
Strategic Messaging & Positioning
Creative Production
The Challenge
Position Varian as the one company that has the command of technology and data across all oncology.
Strategic Decision
The A-Ha Moment
Varian is the partner that can lead us into the next era of oncology.
The Creative
Intelligent Cancer Care (ICC) is Varian’s information-driven network of next generation oncology solutions that bring people, data, and technology together to manage a more intelligent approach to cancer care.
Tasked with bringing ICC to life, we first developed launch materials that heralded the coming of the next wave of progress in oncology.
The creative executions that followed our launch took a deeper dive into the tenets of Intelligent Cancer Care—highlighting through film, online, print, trade shows, and social media how the future of advanced, patient-centered cancer treatment is finally here.
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Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing.