Unfinished Degree?
Get Over It.

Golden Gate University


Golden Gate University


Brand Strategy

Advertising & Conceptual Development

Marketing & Communications Strategy

Strategic Messaging & Positioning

Creative Production

Research, Measurement & Analysis

Media Planning & Buying

The Challenge

GGU wanted to promote their undergraduate program to adult students who didn't stick to their commitment and complete their degree. So how do we get them back into a world they've been out of for so long?

Strategic Decision

Appeal to students who discontinued their pursuit of a diploma, with marketing that looks nothing like ads for continuing education.

The A-Ha Moment

No matter what made you stop, you can always finish what you started.

The Results

Massive and sustained increase in undergraduate enrollment

14 years of successive profitable growth (after 13 years of decline and loss)