Adding fuel to the cancer fight
Change the perception of Varian as a company that solely makes radiotherapy machines, to one offering a full spectrum of leading-edge oncology software, hardware and services.
Move the focus from radiotherapy and machines to the global fight against cancer.
The A-Ha Moment
I must partner with Varian to provide the best outcome for my patients.
We developed print, video, digital banners, landing pages, mobile, and internal communication materials to extend Varian's new brand* and bring it to life across their entire spectrum of offerings.
"Mortar is a tireless partner and consultant to me and continues to be my go-to agency for thoughtful marketing strategies, compelling, effective creative and seamless execution. Apart from consistently delivering smart, succinct creative, they are a total joy to work with. I'm looking forward to our continued partnership as we drive, evolve and extend the Varian brand."
— Maye Chua, Manager, Digital Marketing & Campaign Strategy
Brand work is executed across the company's entire global communications
Internal excitement and advocacy for the new brand
Dominant presence and differentiation across healthcare oncology landscape
*Broadened and evolved initial brand identity developed by Interbrand