From category creator to category leader





Advertising & Conceptual Development

Strategic Messaging & Positioning

Creative Production

The Challenge

Market a first-of-its-kind database in a brand-new tech category.

Strategic Decision

Highlight the capabilities that prove Couchbase is superior to other databases.

The A-Ha Moment

Damn this is amazing! This is all the database I will ever need!

The Creative

To market Couchbase's new type of NoSQL database, we developed a series of giant, paint-splattered words that showcased the euphoric A-ha moment customers experience by using the world's first "Engagement Database."

The Results

Our work helped the company that created a new tech category become its leader

Organization embraced the brand campaign and executed the concept across the business

Couchbase made a literal "splash" across the country