From category creator to category leader
Couchbase
Client
Couchbase
Services
Advertising & Conceptual Development
Strategic Messaging & Positioning
Creative Production
The Challenge
Market a first-of-its-kind database in a brand-new tech category.
Strategic Decision
Highlight the capabilities that prove Couchbase is superior to other databases.
The A-Ha Moment
Damn this is amazing! This is all the database I will ever need!
The Creative
To market Couchbase's new type of NoSQL database, we developed a series of giant, paint-splattered words that showcased the euphoric A-ha moment customers experience by using the world's first "Engagement Database."
The Results
Our work helped the company that created a new tech category become its leader
Organization embraced the brand campaign and executed the concept across the business
Couchbase made a literal "splash" across the country
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Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing.