Celebrating the Heart of a Medical Device Company





Identity & Naming

Advertising & Conceptual Development

Creative Production

The Challenge

Create tangible excitement among the world’s foremost cardiac and vascular surgeons for the launch of a truly aortic-centric portfolio of solutions.

Strategic Decision

There’s an unmet need for a specialized aortic technology organization—Artivion fits that vital need.

The A-Ha Moment

“When the need is aortic, the solution is Artivion.”

After numerous acquisitions and partnerships, Artivion (formerly CryoLife) came to us to help launch their new organization to the world—with the goal of heralding their position as a leader in providing technologies for patients with aortic disease. The conceptual ideation and new brand rollout were ignited by the core of Artivion’s mission, vision, and purpose: an intentional focus on the aorta.

Creative executions took inspiration from the line: “A new, innovative, life-changing purpose is driving aortic-centric technologies” to guide us in conceptual development. All new product and talent photography was shot in two countries and utilized for the creation of company launch and product brochures, investor decks, a corporate brand video, and a new website.

“Mortar was the best partner we could have hoped for for this launch.
You really brought our brand to life.” 

—Latoya Spencer, Manager, Digital Marketing & Campaign Strategy