The anatomy of a medical marketing success story

Bolton Medical: We are Aortic By Design


Bolton Medical


Identity & Naming

Brand Strategy

Advertising & Conceptual Development

Marketing & Communications Strategy

Strategic Messaging & Positioning

Creative Production

The Challenge

Raise awareness, change perceptions and increase market share in crowded terrain against larger competitors.

Strategic Decision

Set Bolton apart by leveraging our singular focus on the treatment of aortic disease.

The A-Ha Moment

Wow, my skill and Bolton's expertise means a better quality of life for my patients.

Inspired by our primary Aortic by Design message, every communication piece aimed at conveying our Strategic Decision that's built into every Bolton innovation: Quality design leads to a better quality of life.

Bolton's authenticity, elegance, and focused dedication on every detail is a complete 180 in the aortic disease treatment space.

Our global campaign leveraged their industry differentiation by establishing a clean, modern, and sophisticated visual identity for the launch of the new Bolton brand.

The Results

Bolton has seen more than 10% growth globally year-over-year

Acquired by Vascutek Terumo, a world leader in vascular and cardiovascular products

“I couldn't be more proud of our Bolton Medical team and our physician partners for helping us pursue our vision of becoming a leading aortic company.”

– Paul Kuznik
CEO of Bolton Medical,
part of the Terumo Corporation

(via Bolton Medical Resources)