Laying Enterprise Security Bare
ExtraHop: Full Protection
Client
ExtraHop
Services
Marketing & Communications Strategy
Advertising & Conceptual Development
![Case study challenge - Strategy by Mortar Creative Advertising San Francisco](https://www.mortaragency.com/wp-content/uploads/Strat_icon.png)
![Case study challenge - Strategy by Mortar Creative Advertising San Francisco](https://www.mortaragency.com/wp-content/uploads/Strat_icon.png)
The Challenge
Convince security teams to think differently about how they manage threats and stop breaches by introducing ExtraHop—a new, untraditional security approach.
Strategic Decision
The A-Ha Moment
“My business is everywhere, my security should be too.”
![ExtraHop creative](https://www.mortaragency.com/wp-content/uploads/extrahop-creative01.jpg)
![ExtraHop creative](https://www.mortaragency.com/wp-content/uploads/extrahop-creative01.jpg)
It doesn’t take a genius to see that anything less than 100% protection means, well, you’re not completely 100% protected. Then it’s reasonable to assume there will be holes, gaps, and surfaces that leave you exposed, vulnerable, and open for attack.
![ExtraHop creative](https://www.mortaragency.com/wp-content/uploads/extrahop-creative02.png)
![ExtraHop creative](https://www.mortaragency.com/wp-content/uploads/extrahop-creative02.png)
![ExtraHop bus](https://www.mortaragency.com/wp-content/uploads/extrahop-bus-scaled.jpg)
![ExtraHop bus](https://www.mortaragency.com/wp-content/uploads/extrahop-bus-scaled.jpg)
![ExtraHop creative](https://www.mortaragency.com/wp-content/uploads/extrahop-creative03.jpg)
![ExtraHop creative](https://www.mortaragency.com/wp-content/uploads/extrahop-creative03.jpg)
The image that notion conjures up is particularly applicable to today’s enterprise security. Legacy systems, siloed tools, and missed alerts don’t ensure 100% protection. So we thought, “A-ha! We could have fun with that.”
![ExtraHop billboard](https://www.mortaragency.com/wp-content/uploads/extrahop-billboards-scaled.jpg)
![ExtraHop billboard](https://www.mortaragency.com/wp-content/uploads/extrahop-billboards-scaled.jpg)
We developed print, outdoor, and social media to humorously highlight how protecting things only part way, is basically the dumbest way. (Not to mention also the most visually-disruptive.)
![ExtraHop social media](https://www.mortaragency.com/wp-content/uploads/extrahop-social.png)
![ExtraHop social media](https://www.mortaragency.com/wp-content/uploads/extrahop-social.png)
“I laughed aloud. It’s hilarious. Really think this helps us stand out”
—CIO
“This is super funny and cuts through the noise. It resonates with our audience”
—Founder