Helping Men Man-Up Again

Procept BioRobotics: Aquablation® Therapy for BPH


Procept BioRobotics


Identity & Naming

Brand Strategy

Advertising & Conceptual Development

Strategic Messaging & Positioning

Creative Production

The Challenge

Convince men with BPH they can get long-lasting relief without the issues or concerns associated with well-known, alternative treatments.

Strategic Decision

Aquablation Therapy offers BPH relief without compromise.

The A-Ha Moment

I can now be the man I used to be.

For men suffering from BPH, their confidence wains, virility declines, and the lifestyle they’ve enjoyed takes a back seat to the constant issues of their condition. We decided to focus our campaign messaging on how Aquablation therapy puts men back in the driver’s seat of their lives—not only fixing BPH’s physical issues, but also helping them reclaim all the facets of what makes a man, a man. 

We developed print ads, brochures, collateral, and a new website to highlight how this minimally-invasive procedure treats the whole man, not just his prostate—allowing all men to get back to the things they love the most in their lives.