Helping Men Man-Up Again
Procept BioRobotics: Aquablation® Therapy for BPH
Client
Procept BioRobotics
Services
Identity & Naming
Brand Strategy
Advertising & Conceptual Development
Strategic Messaging & Positioning
Creative Production
The Challenge
Convince men with BPH they can get long-lasting relief without the issues or concerns associated with well-known, alternative treatments.
Strategic Decision
The A-Ha Moment
I can now be the man I used to be.
The Creative
For men suffering from BPH, their confidence wains, virility declines, and the lifestyle they’ve enjoyed takes a back seat to the constant issues of their condition. We decided to focus our campaign messaging on how Aquablation therapy puts men back in the driver’s seat of their lives—not only fixing BPH’s physical issues, but also helping them reclaim all the facets of what makes a man, a man.
We developed print ads, brochures, collateral, and a new website to highlight how this minimally-invasive procedure treats the whole man, not just his prostate—allowing all men to get back to the things they love the most in their lives.
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Mortar Advertising Inc. San Francisco. Advertising. Branding. Creative. Strategy. Marketing.