As if she could get any more fabulous, Tyra Banks was launching a new beauty line. And with more social followers than the Pope, she was seeking a way to do it without laying out a huge advertising budget.
Tyra Banks is loud, fierce, and has over 31 million social media followers. So when she asked us to launch Tyra Beauty, the question was: How do you draw even more attention to a celeb who’s already louder than life? You follow Mortar’s advice and you shut up for a week.