We don’t particularly like ad agencies. Or traditional marketing theory. We like bacon. And low budget horror films. We are suckers for a good story. We side with the underdog. We prefer our liquor neat. We are full of contradictions. And in that sense, we are like everyone else. We are just people. Exactly like you–and your customers. People who hate being interrupted, and manipulated, and lied to. People who love being entertained. And surprised. And rewarded.