From category creator to category leader

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Couchbase

Client
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Couchbase

Services
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Advertising & Conceptual Development

Strategic Messaging & Positioning

Creative Production

Case study challenge - Strategy by Mortar Creative Advertising San Francisco

The Challenge

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Market a first-of-its-kind database in a brand-new tech category.

Strategic Decision

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Highlight the capabilities that prove Couchbase is superior to other databases.

The A-Ha Moment

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Damn this is amazing! This is all the database I will ever need!

Case study creative - Creative work by Mortar Advertising Branding San Francisco

The Creative

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To market Couchbase’s new type of NoSQL database, we developed a series of giant, paint-splattered words that showcased the euphoric A-ha moment customers experience by using the world’s first “Engagement Database.”

Case study results - Strategic insights by Mortar Branding San Francisco

The Results

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Our work helped the company that created a new tech category become its leader

Organization embraced the brand campaign and executed the concept across the business

Couchbase made a literal “splash” across the country