People aren't stupid. Ad agencies are.

For way too long, agencies (and, by extension, their clients) have seen the world one way. A way that only makes sense
to agencies and clients. Over and over, they've asked, "will people understand our advertising?" Instead of asking "does our advertising understand people?" Today, there are agencies that focus on direct response. And digital media. And promotions.
And public relations. But maybe it’s time for an agency that focuses on human beings. On why they think what they think.
On what really matters in their lives. On what it takes to make a real connection in this great big, post-advertising world.