Zivio Boom: Turning the Headset Market Upside-down.
Let’s see... parity product, check. Higher pricetag, check. Oversaturated marketplace, check. Time for some serious targeting. Mortar360 gave us the data and left us with our audience: The lifeaholics. The people whose every meal is a meeting and every moment is an opportunity to get more done. From here, we picked up the proverbial ball and ran.
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The result?An online presence that turns a “Why would I need this?” product into a “I have to have this” product, demonstrating the magnitude of situations where Zivio can improve those frustratingly mundane and unproductive moments.
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