Bright Now! Dental: Get Out Of My Face. OK, Now Get In My Face.
Remember when your dentist was a part of your extended family? Someone you made an appointment with
to see months in advance? No? Well, you’re not the only one. There's a huge demographic of people out there
who are too busy to be buddy-buddy with the dentist.
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One Less Thing To Worry AboutBright Now! Dental recognizes this, and asked Mortar to help them take their web presence from “brochure-ware” to a place that really defined their brand strategy: Making The Dentist One Less Thing To Worry About. Contemporary design, intelligent information architecture and conversational headlines give Bright Now! Dental real personality and warmth. With the large amount of content and functionality, it became essential to keep each page clean and fresh. To continue the conversational aspect of the brand, the interface incorporates more of the same language and messaging from the homepage through the site. The intent here wasn’t just to offer a splashy front page, but to think about how that brand message flows through the entire site. |