Can PR and Marketing live together and find happiness?
The birth of a new social discipline.

At Mortar, we know they can't survive apart. Back in the old days (2005, let's say) PR was all about landing the "big story."
But take a look at today's media landscape. The nightly news and the daily paper are losing out to new, on-demand
24x7 media outlets. Outlets that are, at least from a consumer standpoint, just as credible as the old ones.
 So what does it all mean? Because audiences now control how they receive information, content has to be entertaining, useful,
 and shaped by consumer insight (not transparent marketing-speak). Media also has to be two-way, not passive. Today's consumers have strong opinions. And they want to talk back. But change is good. Let's embrace it. Let's acknowledge that PR and Marketing
can give birth to a new discipline–with limitless potential. So let's do more than pitch the big story. Let's become experts at
content marketing, social networking, breakthrough pitches, and SEO. And let's use sponsored events, stunts and experiential promotions to invite consumer participation. To keep things new and surprising. Let's try a little togetherness for a change.

1

What We

Do.

"Building a brand" means shaping what your audience thinks of when they think of you. That's what makes Mortar's integrated approach so cool–you contribute something useful to every aspect of the conversation. Mortar PR helps you get the story of why you do what you do in front of your audience. We'll help get them talking amongst themselves–and get them talking to you. You'll discover why today's strongest brands are two-way conversations. Your audience will discover an unshakable connection to you.

2

How we

do it.

First, we listen. Tell us where you want to go. How you think you'll get there. What stands in your way. Where you've been. We're all ears. Then, as part of the Mortar360 process, we join the research team and expand the analysis. We turn a microscope on the media coverage and social media conversations in your segment, about your company and your competitors. We look at how the conversation moves your customers. And then we strategize and figure out how to move them more.

3

why we're

different.

What sets us apart? For one thing–experience. Your story only gets told effectively if you know who to share it with. By the way, we don't do the "start you with a pro, then pass you to an intern" thing. You'll work with experienced PR and social media pros fully integrated with your whole Mortar360 team. And that's not just PR.

4

what we

offer.

  • PR and social media program development
  • Media and social media outreach, in- and out-bound
  • Integrated brand, creative and PR message development
  • Integrated content development
  • Reference/customer testimonial program support
  • Spokesperson media training
  • Media relations: pitches, tours and meet & greets
  • Collateral materials development
  • Satellite media tours and video/audio and traditional news releases
  • Event planning and coordination
  • Crisis communications planning and management