Stop talking about ads. Start talking about love.

Brands people truly love make them think: "Man. Imagine what I could do if I had that." Mortar helps you figure out
how to get past first base. We walk the street. Hit the playground. Show up at the grocery store. And employ a patented process
we like to call "talking to people." But our goal isn't simply to show you a side of your customer you haven't seen before.
 It's to re-reframe the conversation you have with your fans. To turn infatuation into love. Love is powerful stuff. Powerful enough to overcome competing products, saturated markets, even logic. Man. Imagine what you could do if you had that.

1
Uh, I’m not even
sure I have a
problem.

Mortar360 is designed for anyone who controls a Marketing budget. Or anyone who's ever loved someone who controls a Marketing budget. Together, we'll give Marketing greater visibility within your organization, help executives better understand your mission, and get everyone to agree on a unified brand strategy. Simple enough, right?

2
will Mortar360
make me better
looking?

Making your brand more attractive depends on where you start. Too often marketing decisions are based on deeply flawed or wildly outdated perceptions of consumers and market conditions. As unlikely as it sounds, companies often forget what business they're actually in. Our goal is to give you back a little perspective. Mortar360 is built on the somewhat unconventional belief that the tools and expertise necessary to solve your biggest marketing challenges already exist within your organization. There. You look better already.

3
research? can't
we just go with
our gut?

We designed Mortar360 to deliver recommendations you can actually use–as quickly and efficiently as possible. We start with consumer insight, competitive analysis and an audit of the strategies you've had success/disasters with. But here's the cool part: Mortar360 involves key stakeholders right from the beginning. This gives us–and you–the buy-in we all need to get ideas off the drawing board and into the marketplace. It's a little thing we like to call "Asking People Stuff" (patent pending)–and it's amazingly powerful.

4
there's no
"committee" in
creativity.

Hell is not the Lake of Fire. It is the Conference Room of Mediocrity. Invigorating your brand means stepping outside your role, your department, even your company. It means looking at your organization through your customers' eyes. Through your competitors' eyes. Even through a child's eyes.* The point is–you're probably too close to your own brand to be an impartial judge. And an impartial judgment is exactly what you need. Which is precisely what Mortar360 helps you find.
*Not really. They think everything looks like Batman. Or ponies.

5
it all comes
together on a
single day.

Mortar360 brings together everyone who influences your brand conversation for an intensive messaging workshop. Sometimes we include partner companies. Sometimes trusted clients. Sometimes consumers right off the street. Our goal? To get down to the core essence of your offering–and the central focus of your marketing strategy–by helping you find the simple truth at the heart of your brand. Because telling your story is a lot easier when everyone's on the same page.

6
you’ll start living
the results
immediately.

The idea here isn't to create an expensive binder that's going to gather dust on your office shelf. It's to give you new insights into your brand, and strategies you can start implementing right away. Because if you have to wait even a month, the momentum will be lost. Your colleagues will go back to business as usual. And that small window of opportunity will be closed. Boarded up. Bricked over. And covered by a thick coat of apathy. So let's make a pact to give your brand a little more badda-boom. And let's start right now. Don't be afraid. Step into the light. Step into the liiiiiiiiiiiiiiiiiiiiiiight.

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