Right now, 12,697 people are discussing municipal tax policy. 111 people are arguing about brussels sprouts. And, chances are, somebody out there is talking about you. It's possible they're saying how attractive/impressive/pleasant-smelling you are.
But it's much more possible they're not. Shouldn't you be part of that conversation? Are you even aware of it? Sure, a single conversation is easy to miss. But in a world of instantaneous communication, conversations have a way of multiplying.
A whisper quickly becomes a shout. And while you can't control the conversation, the conversation can make or break
your business. Talk about a conundrum.
