St. Mary's Medical Center
There are a million-and-one doctor jokes, yet you almost never see humor in health care advertising. Unless you're lucky enough to live near St. Mary's.
Presenting version 2.0 of Get In, Get Better, Get Going - the groundbreaking, award-winning St. Mary’s Medical Center ad campaign. Unlike most healthcare advertising, San Francisco integrated communications agency Mortar eschews the traditional Tugging Of The Heartstrings and confronts San Franciscans with situations they can closely relate to. Or at least laugh at.
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