Playa Viva
Making eco-heaven a place on earth.
What kind of people would stay at a luxury resort in Mexico, yet not care about the lack of mini-bar and air conditioning? Mortar’s job was to pinpoint this group and design a website that appealed to them. Enter: LOHAS. The fastest-growing market segment on the planet, Lifestyles Of Health And Sustainability, make an easy target for our eco-friendly resort. Playa Viva’s beachfront casitas are self-cooling, off the grid, and by design urge guests to forgo the $12 Toblerone bars and join like-minded people in the dining hall for organic, gourmet cuisine and good old-fashioned community building.
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