Golden Gate University
Hey, what’s that bright light? Oh, it’s you.
A lot has changed in the 100+ years since Golden Gate University was founded. But lot hasn’t. GGU still represents the same sense of possibility that drew early settlers west. The promise of a new start and a better life. “Shine” is an acknowledgment of that. It’s a nod to the history of the Golden State. And a message to working adults that it’s never too late to improve your career—or yourself. “Shine” is also proof that tight integration between online and offline initiatives, branding and PR can amplify a relatively small budget. And make people stop and take notice.
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