Eyeblaster
It’s 10PM. Do you know where your ads are?
Eyeblaster has been known for years as the place to go for rich media. But with Google and Microsoft hot on their heels, that was no longer enough. The strategic solution to their challenges goes way beyond whiz-bang banners. To play with the cool kids, Eyeblaster needed performance - a solution for managing digital campaigns top-to-bottom: planning, creating, executing, measuring and optimizing. Mortar's Tough Love Campaign makes "cross-channel marketing" a lot more interesting than it sounds.
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