Brand Loyalty: Come Get You Some advertising san francisco About Mortar

Surprise! You no longer own your brand. Your customers do. People don't accept brands at face value anymore. They mess around with them. Make demands. Deliver ultimatums. Today, successful brands evolve into communities. Tribes. Nations. And while companies are still free to create brands, only consumers have the power to control their destiny.

Sure, marketers like us have to give up a bit of control. But the payoff can be pretty impressive. Your customers can now do things for your brand that mere ad campaigns only dreamed of.

Which makes right now a great time to start a conversation.

From the blog

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advertising san francisco

June 23, 2009
Reno Tahoe Taps San Francisco's Mortar for New Marketing Initiative - The Reno-Sparks Convention and Visitors Authority (RSCVA) - the agency responsible for promoting tourism and convention business for the Reno Tahoe region, has awarded San Francisco integrated brand communications outfit Mortar the task of updating the region’s brand promise. (PDF)

April 14, 2009
Fair Game: San Francisco’s Mortar Agency takes on branding for TransFair USA - TransFair USA - the independent, non-profit organization behind Fair Trade Certified™ products - looks to San Francisco integrated brand communications agency Mortar to accelerate the adoption of Fair Trade labeling in the United States. (PDF)

March 4, 2009
Mortar Unveils New Corporate Identity For San Francisco AIDS Foundation - Mortar, the San Francisco-based integrated brand communications agency, is honored to have partnered with the San Francisco AIDS Foundation to create a new brand identity for the organization. (PDF)

February 17, 2009
Liquor, Fire and a Spork - Mortar's Recession Kit makes its triumphant return - Integrated Advertising agency focuses on giving marketers the means to survive. (PDF)

November 19, 2008
'Tomb Raider: Underworld' Takes Over Gamer Sites - To drum up interest in the video game Tomb Raider: Underworld, Eyeblaster, IGN Entertainment and SF-based agency JVST teamed up to launch an HD-quality video takeovcampaigner across select websites. (PDF)

November 6, 2008
Money talk loses its taboo as economy sours - Kit Yarrow, consumer psychologist and business professor at Golden Gate University, analyzes how money woes and debt are becoming acceptable conversation topics in an Associated Press story; additional coverage includes The Huffington Post, Yahoo!, and The Washington Post. (PDF)

November 5, 2008
Obama's Economic Plan Presents Bay Area Relief - Terry Connelly, Dean of Golden Gate University's Ageno School of Business, discusses the immediate impact of Obama's election on the Bay Area economy with CBS reporter Sue Kwon. (PDF)

October 29, 2008
Obama breaks ground tonight with 30-minute ad - Michal Strahilevitz, marketing professor and consumer psychologist at Golden Gate University, speaks with the San Francisco Chronicle on the Obama campaign. (PDF)

October 7, 2008
TOKIBOT Clocks From TOKYObay Is Picked As Product of the Week In am New York - These limited-edition clock robots will spice up your bedroom, cubicle or anywhere else you need to tell time; additional coverage includes CrunchGear, Boing Boing, Coolest Gadgets and more. (PDF)

September 29, 2008
Bailout Bill Defeat Could Cause Painful Recession - Terry Connelly, Dean of the Ageno School of Business at Golden Gate University, warns of the possible "economic 9/11" that could result from the bailout defeat fallout; the story received additional coverage in various media outlets including CBS and The Washington Times. (PDF)

September 29, 2008
Life’s Good for LG Electronics as Mindshare Connects Search and Display - New offering from Eyeblaster shows cross synergy between advertising channels. (PDF)

September 27, 2008
Building Show: Smarter homes, water out of air - CNET's Green Tech TV features Element Four's WaterMill in their post-West Coast Green show coverage. (PDF)

September 23, 2008
Eyeblaster’s Tough Love Helps Advertisers Tame Rowdy Campaigns - New Eyeblaster brand campaign touts “parental involvement” with digital marketing. (PDF)

August 29, 2008
NIKE, AKQA and MindShare Partner to Change Widget Advertising For Good - Eyeblaster, home of the world’s most innovative integrated digital marketing solutions has been selected by global advertising agency AKQA and worldwide media agency network MindShare to serve and measure innovative branding video widgets for NIKE across 10 countries. (PDF)

August 29, 2008
Grab and Go: Get Your Zivio Boom at www.MyZivio.com - Joby, Inc., a leading developer of innovative consumer electronics accessories, launches the Zivio Boom, a stylish, high performance wireless headset. (PDF)

August 29, 2008
AirMe First To Create Live iPhone To Facebook Link - AirMe, an innovative, free, mobile photo sharing application that premiered last month alongside the opening of Apple's App Store, now enables all iPhone users to automagically and instantly send their photos live to Facebook. (PDF)

Feb 11, 2008
Coast Casinos bets on Mortar to bring in Las Vegas locals. (PDF)

November 1, 2007
San Francisco's Mortar prominently mentioned in Shots Magazine's November issue 103. (PDF)

October 22, 2007
A trip to the emergency room is no joke, but the new Mortar ads for "Get In, Get Better, Get Going," the groundbreaking St. Mary's Medical Center campaign, are... (PDF) | (read MortarBlog post)

October 16, 2007
San Francisco's Mortar prominently featured in Create Magazine's September/October issue: "Ad Agency Roll Call: West Coast Agencies Purvey the Changing Landscape of the Advertising Industry." (PDF)

October 10, 2007
San Francisco's Mortar is in the midst of a major marketing project designed to introduce luxury resort Playa Viva to LOHAS (Lifestyles Of Health And Sustainability) and Conscious Consumer vacationers. (PDF) | (read MortarBlog post)

June 5, 2007
San Francisco's Mortar Expands Creative Team with Three New Hires. (PDF)

March 13, 2007
San Francisco's Mortar Wins Addy Awards for St. Mary's ER and Isilon Ad Campaigns. (PDF)

February 6, 2007
Girl Scouts of San Francisco Bay Area Turns to Mortar Advertising for New Public Relations and Marketing Strategy. (PDF)

February 1, 2007
San Francisco's Mortar Advertising has won the Annual Service Industry Awards (SIAA) Gold Award for Golden Gate University's outdoor ad campaign, "Get There". (PDF)

October 3, 2006
Mortar Advertising, San Francisco, Creates New Campaign for St. Mary's QuickCare. (PDF)

August 3, 2006
San Francisco's Mortar Advertising Helps TicketsNow Deliver "The Power of In." (PDF)

July 6, 2006
Mortar Advertising, San Francisco, Creates New Website for OB10 - Makes Company Information More Accessible Than Ever. (PDF)

May 19, 2006
San Francisco's Mortar Advertising Wins Summit Creative International Awards for Budda Amps and Frontrow Ad Campaigns. (PDF)

May 19, 2006
Mortar Advertising, San Francisco, Wins Gold Admissions Advertising Award for Golden Gate University Campaign. (PDF)

May 11, 2006
San Francisco's Mortar Advertising Wins Prestigious Addy awards for Budda Amps and FrontRow Ad Campaigns. (PDF)

February 23, 2006
San Francisco's Mortar Advertising Secures Major Broadcast Coverage for FrontRow, Boosting Sales. (PDF)

February 2, 2006
Mortar Advertising, San Francisco, - New Campaign for Rydex Investments Wins Beacon Award. (PDF)

January 24, 2006
Rydex Investments Introduces New Brand. (PDF)

January 16, 2006
Mortar Advertising, San Francisco, Launches New Website For The Orphalese. (PDF)

November 30, 2005
San Francisco's Mortar Advertising Wins International Davey Award for Budda Amps Ad Campaign. (PDF)

December 3, 2004
Golden Gate University Uses Mortar Advertising, San Francisco, to Create Bond with Students. New Campaign Focuses on Rewards of Education. (PDF)

November 9, 2004
San Francisco's Mortar Advertising Creates New Ling Lings Campaign - Brings Smiles to the San Francisco Bay Area and Sacramento. (PDF)

January 2, 2004
Mortar Advertising, San Francisco, Turns One with a Win. Selected by Frank Howard Allen Realtors for Corporate Branding Assignment. (PDF)