Brand Loyalty: Come Get You Some advertising san francisco About Mortar

Surprise! You no longer own your brand. Your customers do. People don't accept brands at face value anymore. They mess around with them. Make demands. Deliver ultimatums. Today, successful brands evolve into communities. Tribes. Nations. And while companies are still free to create brands, only consumers have the power to control their destiny.

Sure, marketers like us have to give up a bit of control. But the payoff can be pretty impressive. Your customers can now do things for your brand that mere ad campaigns only dreamed of.

Which makes right now a great time to start a conversation.

From the blog

Words are fun
Paste in a bunch of text here, and out pops a cute little word bubble. Neato. Yes, I just wrote neato. Twice. I decided to paste in the text from my resume. So here's me: Thanks to Dear Jane Sample...
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Redefining The Mile-High ...
A candid - very candid - conversation with RyanAir CEO Michael O'Leary. We're sure this will get pulled down posthaste, but it's pretty damn cool that RyanAir has it up on their site right now. As for us, we'd like...
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advertising san francisco

Feb 11, 2008
Coast Casinos bets on Mortar to bring in Las Vegas locals. (PDF)

November 1, 2007
San Francisco's Mortar prominently mentioned in Shots Magazine's November issue 103. (PDF)

October 22, 2007
A trip to the emergency room is no joke, but the new Mortar ads for "Get In, Get Better, Get Going," the groundbreaking St. Mary's Medical Center campaign, are... (PDF) | (read MortarBlog post)

October 16, 2007
San Francisco's Mortar prominently featured in Create Magazine's September/October issue: "Ad Agency Roll Call: West Coast Agencies Purvey the Changing Landscape of the Advertising Industry." (PDF)

October 10, 2007
San Francisco's Mortar is in the midst of a major marketing project designed to introduce luxury resort Playa Viva to LOHAS (Lifestyles Of Health And Sustainability) and Conscious Consumer vacationers. (PDF) | (read MortarBlog post)

June 5, 2007
San Francisco's Mortar Expands Creative Team with Three New Hires. (PDF)

March 13, 2007
San Francisco's Mortar Wins Addy Awards for St. Mary's ER and Isilon Ad Campaigns. (PDF)

February 6, 2007
Girl Scouts of San Francisco Bay Area Turns to Mortar Advertising for New Public Relations and Marketing Strategy. (PDF)

February 1, 2007
San Francisco's Mortar Advertising has won the Annual Service Industry Awards (SIAA) Gold Award for Golden Gate University's outdoor ad campaign, "Get There". (PDF)

October 3, 2006
Mortar Advertising, San Francisco, Creates New Campaign for St. Mary's QuickCare. (PDF)

August 3, 2006
San Francisco's Mortar Advertising Helps TicketsNow Deliver "The Power of In." (PDF)

July 6, 2006
Mortar Advertising, San Francisco, Creates New Website for OB10 - Makes Company Information More Accessible Than Ever. (PDF)

May 19, 2006
San Francisco's Mortar Advertising Wins Summit Creative International Awards for Budda Amps and Frontrow Ad Campaigns. (PDF)

May 19, 2006
Mortar Advertising, San Francisco, Wins Gold Admissions Advertising Award for Golden Gate University Campaign. (PDF)

May 11, 2006
San Francisco's Mortar Advertising Wins Prestigious Addy awards for Budda Amps and FrontRow Ad Campaigns. (PDF)

February 23, 2006
San Francisco's Mortar Advertising Secures Major Broadcast Coverage for FrontRow, Boosting Sales. (PDF)

February 2, 2006
Mortar Advertising, San Francisco, - New Campaign for Rydex Investments Wins Beacon Award. (PDF)

January 24, 2006
Rydex Investments Introduces New Brand. (PDF)

January 16, 2006
Mortar Advertising, San Francisco, Launches New Website For The Orphalese. (PDF)

November 30, 2005
San Francisco's Mortar Advertising Wins International Davey Award for Budda Amps Ad Campaign. (PDF)

December 3, 2004
Golden Gate University Uses Mortar Advertising, San Francisco, to Create Bond with Students. New Campaign Focuses on Rewards of Education. (PDF)

November 9, 2004
San Francisco's Mortar Advertising Creates New Ling Lings Campaign - Brings Smiles to the San Francisco Bay Area and Sacramento. (PDF)

January 2, 2004
Mortar Advertising, San Francisco, Turns One with a Win. Selected by Frank Howard Allen Realtors for Corporate Branding Assignment. (PDF)